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48 Recent Trends in marketing
Skill Development
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Assignment of SM for M.com students
M.com
IV semester strategic management assignment
1.
Concept Marketing, Telemarketing
2.
E-Marketing, E- Commerce, Marketing Research
3.
Marketing Information System,
4.
Product Failures, Brand equity,
5.
Brand Marketing, Franchising,
6.
Licensing Dynamic pricing policy,
7.
Antidumping, Transfer Pricing,
8.
Promotion- Ethics in Advertising, Consumerism,
9.
Recent Trends in Promotion Challenges in
Services Marketing,
10.
Service marketing, Service Quality, Value
Marketing.
11.
Direct Marketing: Social, ethical and legal
aspects of marketing in India.
12.
Principles of Business Ethics; Doctrine of
trusteeship;
13.
Unethical practices; good ethics and good
business. Social responsibility of business;
14.
Doctrine of social responsibility: Rationale of
social responsibility;
15.
Control
of monopoly and restrictive and unfair trade practices.
16.
Nature and concept of business environment,
factors of Business Environment.
17.
Political-legal
environment, Technological, Socio-cultural environment Economic environment,
18.
Economic Policies, Economic Planning, Food
Security.
19.
Competition policy.
20.
Consumer protection, Environment protection.
21.
Policy
Environment: Liberalization, Privatization and Globalization.
22.
Second generation reforms, Industrial policy and
implementation,
23.
Industrial growth and structural changes.
24.
Environmental Threat and Opportunity
Profile(ETOP) - Organizational Capability Profile –
25.
Strategic Advantage Profile –Corporate Portfolio
Analysis - SWOT Analysis
26.
Synergy and Dysergy - GAP Analysis - Porter's
Five Forces Model of competition
27.
Mc Kinsey's 7s Framework –
28.
GE 9 Cell Model - Distinctive competitiveness -
Selection of matrix.
29.
Vision, mission and purpose
30.
Business definition, objectives and goals
31. Environmental
appraisal - Types of strategies
32.
Leadership style – Corporate culture –
33.
Values - Power - Social responsibilities –
Ethics
34.
New Business Models and strategies for Internet
Economy.
35.
Marketing planning, Organizing and Control,
Recent Trends in marketing.
36.
Strategy, Strategy formulation -Stakeholders in
business.
37.
Guidelines for crafting successful business
strategies, Tailoring strategy to fit specific industry.
38.
Strategy
Evaluation: Importance - Symptoms of malfunctioning of strategy
39.
Organization anarchies - Operations Control and
Strategic Control –
40.
Measurement of performance - Analyzing
variances - Role of organizational systems in evaluation,.
41.
New Business Models and strategies for Internet
Economy - Shaping characteristics of Ecommerce environment –
42.
E-Commerce Business Model and Strategies –
Internet Strategies for Traditional Business - Key success factors in E-Commerce
43.
Issues in implementation - Project
implementation –Procedural implementation
44.
Resource Allocation - Budgets Organization Structure -Matching structure
and strategy –
45.
Behavioral issues - Leadership style – Corporate
culture - Values - Power - Social responsibilities.
46.
SWOT analysis
47.
GAP Analysis - Porter's Five Forces Model of
competition
Skill Development
1. Collection of final accounts of NTC and identification of capital and revenue items.
2. Collection and recording of hire purchase agreement
3. Calculation of cash and interest under instalment accounts
4. List out the areas of business where joint venture adopted.
5. Appointment of expenses under suitable basis.
6. Collection of proforma invoice of any branch.
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Collection and recording of hire purchase agreement
